Uncovering Pain Points in Payroll Reporting to Deliver a Competitive, Industry-Standard Experience

Uncovering Pain Points in Payroll Reporting to Deliver a Competitive, Industry-Standard Experience

Problem

Early payroll customers struggled to understand payroll costs due to unclear and incomplete reporting.

my role

User Researcher, Project Lead

timeline

May–August 2024

project goals

Improve payroll reporting clarity and close capability gaps with competitive payroll products.

constraints

Early-stage payroll product, limited reporting infrastructure, and unclear definitions of “customization."

primary outcome

Shipped a Payroll Summary report that clarified total payroll costs and aligned reporting with industry standards.

Problem

Early payroll customers struggled to understand payroll costs due to unclear and incomplete reporting.

my role

User Researcher, Project Lead

timeline

May–August 2024

project goals

Improve payroll reporting clarity and close capability gaps with competitive payroll products.

constraints

Early-stage payroll product, limited reporting infrastructure, and unclear definitions of “customization."

primary outcome

Shipped a Payroll Summary report that clarified total payroll costs and aligned reporting with industry standards.

How I Approached This

Research & Design Process

How I Approached This

Research & Design Process

01

Identify Reporting Pain Points

Conducted discovery research across the payroll experience, synthesizing customer feedback and observational findings to identify recurring friction points. While several issues emerged, reporting consistently surfaced as the most critical gap.

lens used

Early-stage product validation and user pain prioritization

intent

Determine which payroll issues most directly impacted usability and trust.

KEY QUESTION

What is preventing customers from confidently understanding their payroll costs?

outcome

Identified payroll reporting as the highest-impact problem area, with “customization” emerging as a recurring but ambiguous request.

01

Identify Reporting Pain Points

Conducted discovery research across the payroll experience, synthesizing customer feedback and observational findings to identify recurring friction points. While several issues emerged, reporting consistently surfaced as the most critical gap.

lens used

Early-stage product validation and user pain prioritization

intent

Determine which payroll issues most directly impacted usability and trust.

KEY QUESTION

What is preventing customers from confidently understanding their payroll costs?

outcome

Identified payroll reporting as the highest-impact problem area, with “customization” emerging as a recurring but ambiguous request.

02

Benchmark Competitive Payroll Reporting

Established how competitive payroll platforms support cost transparency after pay runs.

02

Benchmark Competitive Payroll Reporting

Established how competitive payroll platforms support cost transparency after pay runs.

03

Translate “Customization” Into Clear Requirements

Reframed vague customization requests into concrete reporting needs.

03

Translate “Customization” Into Clear Requirements

Reframed vague customization requests into concrete reporting needs.

Key Decisions

Solution & Reasoning

Key Decisions

Solution & Reasoning

decision made

Ship a Standardized Payroll Summary Report

decision made

Ship a Standardized Payroll Summary Report

decision made

Design Reporting Around Post–Pay Run Workflows

decision made

Design Reporting Around Post–Pay Run Workflows

decision made

Make All Costs Traceable to Totals

decision made

Make All Costs Traceable to Totals

My Results

Outcomes & Impacts

My Results

Outcomes & Impacts

User Satisfaction

3.78/5

Initial satisfaction survey results indicated that the new Payroll Summary met expectations for early payroll customers.

User Satisfaction

3.78/5

Initial satisfaction survey results indicated that the new Payroll Summary met expectations for early payroll customers.

Expectation Alignment

75%

A majority of respondents reported the new report addressed their core payroll reporting needs.

Expectation Alignment

75%

A majority of respondents reported the new report addressed their core payroll reporting needs.

Reporting Capability

Parity Achieved

The Payroll Summary aligned Workforce.com’s reporting with industry-standard payroll platforms.

Reporting Capability

Parity Achieved

The Payroll Summary aligned Workforce.com’s reporting with industry-standard payroll platforms.

UX Researcher & Designer

2026 Designed by Emma Blackwell. All rights reserved.

2026 Designed by Emma Blackwell. All rights reserved.

Emma Blackwell